The best ads are NO ads
Providing information and resources to change advertising which targets children |
Change ads targeting children
Our site is designed to invite the Australian Government to remove all advertising and marketing - including for food, toys, music, clothes and activities - designed exclusively to target children. We
do not oppose advertisements for children's products aimed
at adults. Any action you take will make a difference.
Help us understand
You can make a difference
Yes, you can. Thank you in advance! Making a difference can take as little as 7 minutes.
Why would you bother? Because children have a limited ability to make discerning judgments about advertisements. Should the Australian Government allow marketers to exploit this limitation? Currently, Australia does not permit ads on television during programs for pre-schoolers. A great start! THANK YOU Australian Government. Other countries have gone further. For example Denmark, Norway, Sweden, and Finland do not permit any commercial sponsorship of children’s programs. Sweden and Norway do not permit any television advertising specifically directed to children under 12 and no advertisements are allowed during children’s programming. Help us invite the Australian Government to choose to remove all advertising aimed at children. We are interested in advertising in all media, particularly television advertising. What are you interested in? Tell us. | 
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