NO Ads for Kids

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The best ads are NO ads
Providing information and resources to change advertising which targets children

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Useful resources

There have been many studies into the effects of advertising on children. We have listed some links to sites which contain research and which have similar aims to our own below.

Please let us know if you know of other research/sites which you would like us to list here.
  • information about media and children
  • www.commercialalert.org/ (this is a US organisation aimed at preventing "the commercial sphere" from, among other things, exploiting children)
  • Coalition on Food Advertising to Children
  • www.parentsjury.org.au (this is an organisation which targets children's lifestyle - food and activity. It awards prizes for the worst food marketing. They also have sample letters and all sorts of useful stuff on their website. Worth a look.)
  • www.preventioninstitute.org
Here are some publications you might find interesting.
  • Advertising to Children: Concepts and Controversies by Les Carlson
  • Children & Advertising: The allegations and the evidence by Adrian Furnham
  • Children as Consumers: Insights and Implications by James U. McNeal
  • Harvesting Minds: How TV Commercials Control Kids by Roy F. Fox
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